Our Story
Community
Impact

OUR STORY OFEMPOWERMENT

Born from a belief that every girl's voice matters, Dua Ya Dada creates safe spaces where stories become catalysts for transformative change.

2019Founded
500+Girls Reached
10+Communities

How It All Started

Our Beginning

Dua Ya Dada was born from witnessing the untold stories of girls in underserved communities. We recognized that while girls faced numerous challenges—from limited educational opportunities to gender-based violence—their voices were often unheard in conversations about solutions.

We believed that storytelling could be more than entertainment; it could be a powerful tool for advocacy, healing, and social transformation.

Our Approach

We intentionally embed performance arts—including storytelling, spoken word, drama, music, dance, and visual art—into all our programs. This isn't just about creative expression; it's about giving girls the tools to articulate their experiences and advocate for change.

When girls are given safe spaces and creative tools, they become powerful advocates for themselves and their communities.

Our Impact Philosophy

Through Performance & Digital Arts, Girls:

  • Highlight and amplify their challenges and lived experiences
  • Challenge harmful norms, myths, and stigmas around SRHR, menstrual health, education, and GBV
  • Build confidence, leadership, and agency to engage with decision-makers

We Enable Communities To:

  • Engage in meaningful dialogue about sensitive issues
  • Use art as a bridge between girls' voices and broader conversations
  • Create lasting change through creative advocacy

Our Core Values

These principles guide every program, partnership, and story we support.

Safe Spaces

Creating environments where girls feel secure to express themselves authentically

Creative Expression

Fostering innovative storytelling through multiple art forms

Amplified Voices

Ensuring every girl's story reaches the audiences that matter

Community Partnership

Building bridges between girls and their communities for lasting change

Transformative Impact

Creating change that goes beyond individual stories to systemic transformation

Girls-Led Leadership

Centering girls as the architects of their own empowerment and advocacy

Our Journey

From a small initiative to a movement that reaches communities across Kenya.

2020

Foundation

Dua Ya Dada was founded with a vision to amplify girls' voices through storytelling.

2021

First Programs

Launched our first storytelling workshops in rural Kenya, reaching 50 girls.

2022

Digital Stories Launch

Partnered with Jüdische Kulturbund for the Kenya Girls Digital Stories program.

2023

Community Expansion

Expanded to 10+ communities across Kenya, empowering 300+ girls.

2024

Global Recognition

Gained international recognition and expanded our digital platform.

Meet Our Team

Dedicated individuals working together to amplify girls' voices and create lasting change.

Saum Idd

Saum Idd

Founder & Director

Passionate advocate for girls' empowerment with extensive experience in community development and storytelling. Saum founded Dua Ya Dada to create platforms where girls' voices drive meaningful social change.

Our Support Network

C

Community Leaders

Advisory Board

Local community leaders and advocates who guide our programs

E

Education Partners

Program Advisors

Educational specialists who help develop our curriculum

A

Arts Mentors

Creative Directors

Performance artists who guide our creative programming